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内容简介:
With a new foreword by Ken Blanchard An invaluable new
strategy for creating enthusiastic employees, from the author of
the bestselling The One Minute Manager. Every day thousands of
uninspired employees trudge to work -- often dooming their
companies to failure with their lack of enthusiasm. Drawing on over
20 years' experience of working with hundreds of corporations
across the US -- including America Online, Eastman Kodak, General
Motors, Hershey Chocolate and Microsoft -- Blanchard reveals a
sure-fire strategy for boosting employee enthusiasm, productivity
and performance. Gung Ho! presents a simple system for inspiring
employees. Based on three core ideas: work must be seen as
important, workers must be put in control of their own production
and managers must cheer their workers on -- it is a method that all
employees and managers can easily implement and which has already
been adopted by such major corporations as K-Mart.
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作者介绍:
Ken Blanchard is the founder and Chairman of The Ken Blanchard
Companies. His One Minute Manager series has sold over 18 million
copies and been translated into more than 25 languages. He has also
written or co-authored numerous other books, including Gung Ho!,
Big Bucks! and Raving Fans!. The Blanchards currently live in San
Diego.
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编辑推荐
In these days where the computer reigns supreme and management
thought is presented in complicated models, there is something
refreshing about management principles taught by allegory.
Blanchard (The One Minute Manager, LJ 3/1/84), along with coauthor
Bowles (Raving Fans, Morrow, 1993) recounts an organizational
turnaround based on three Native American lessons. In "The Spirit
of the Squirrel," the lesson is one of the power of worthwhile
work. In "The Way of the Beaver," the lesson is accomplished
through empowerment. In "The Gift of the Goose," the lesson is the
exponential factor of motivation. The problem inherent in the
principles in this work, or any change program from weight-loss
diets on up, is that there needs to be constant focus; success, if
it is not continually renewed, is dissipated over time. Although
new, this work makes a good preface and companion to Eliyahu
Goldratt and Jeff Cox's The Goal (North River, 1992. 2d
ed.).?Steven Silkunas, Southeastern Pennsylvania Transit Authority,
Philadelphia
Copyright 1997 Reed Business Information, Inc. --This text refers
to the Hardcover edition.
书籍介绍
在线阅读本书
Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho! Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world. Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho! brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho--a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are: The Spirit of the Squirrel The Way of the Beaver The Gift of the Goose These three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fortune 500, this book ensures Gung Ho employees committed to success. Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas. Destined to become a classic, Gung Ho! is a rare and wonderful business book that is packed with invaluable information as well as a compelling, page-turning story. Management legend Ken Blanchard and master entrepreneur Sheldon Bowles are back with Gung Ho!, revealing a surefire way to boost employee enthusiasm, productivity, and performance and usher in astonishing results for any organization. Raving Fans brilliantly schooled managers on how to turn customers into raving fans. Gung Ho! now brings the same magic to employees. Here is the story of how two managers saved a failing company and turned in record profits with record productivity. The three core ideas of Gung Ho! are surprisingly simple: worthwhile work guided by goals and values; putting workers in control of their production; and cheering one another on. Their principles are so powerful that business leaders, reviewing the manuscript for Ken and Sheldon, have written to say, "Sorry. Ignored instructions. Have photocopied for everyone. I promise to buy books, but can't wait. We need now!" Like Raving Fans, Gung Ho! delivers.
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